This year will be the year of mobile search

The source of a link matters a great deal to how much weight it carries in Google’s algorithm. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Not all links are created equal. Some sites provide better SEO juice than others. As a rule of thumb, the easier you acquire a link, the less value it will likely have. You have to think outside of the box (link building is not just guest posting). Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business.

Overlapping and redundant articles are a no-no, consider how plugins can help

Enter one of your keywords into the search box of the search engine of your choice to determine the sites with the top search engine placement for this word. You are aiming for keywords that are frequently used by your target audience, but do not have many competing pages. When people search for information online, they’re looking for content that will satisfy whatever need they may have. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. In the world of content marketing, the term “evergreen” is an incredibly popular buzzword — but do you know why? There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs).

Unexpected ways landing pages can help with getting your website noticed

Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. Google had changed their system to make these links appear as spam in some cases, and as a result, these “backlinks” that were once helping a website rank on the first page were in fact now hurting it. Search engines like aged domains, and give them more authority over newer sites. Most SEO consults cover a local area. The most important targeting decision is to figure out who the target actually is. These can not only be extremely useful when targeting a specific type of searcher, but can really help with all kinds of content marketing and creation further down the line.

The worst advice I've heard about SEM

Gaz Hall, from SEO Hull, had the following to say: "Search and email have been deemed the as the top internet activities." Ultimately you want backlinks to develop organically, as trying to manipulate or spam backlinks on other sites can actually penalize your website and lower its ranking. As visual content becomes more and more prominent, it cannot be left out of SEO. Luckily it’s not time-consuming to optimise your images. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. The latest Panda update has much the same purpose as the original – giving better rankings to websites that have useful and relevant content, and penalising sites that have “thin” content that offers little or no value to searchers.

Clarification about web portals

You probably entered a phrase or question in a search engine. The talk on the streets is about Profile Business at the moment. Much more is coming. Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. Then your rankings don’t really matter. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed.

I bet you didn't know this about bread crumbs

When it comes to SEO, oftentimes a website owner thinks that their competitors are some of the largest brands in their industry, but that's not always the case. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously. There are simply no shortcuts in SEO anymore – you can’t just jam a random site on top of search results.