Monitor the evolution of your search engine rankings

Stand out from the crowd and get the edge on your competitors with these straightforward, but vital content marketing practices. When you have high-quality, valuable content that is targeted for keywords you know your audience uses, you have a perfect opportunity for search engine marketing (SEM). Just like it took a lot of time and effort to get to the top of the SERPs, you need to take time to assess about 4-6 weeks of ranking. This will help you understand the source of the problem and rectify it appropriately. While the algorithm is constantly updated, there has been some major updates over the years which has forced people to drastically change their SEO game.If you’re brand new to SEO, I can imagine your head is probably spinning at this point. In the present scenario, if you build tons of anchor-texted backlinks, you’ll get penalized by search engines and thrown down to the third page.

The time you invest in scraping will pay back with improved positioning

While many old-school SEOs believe that link building techniques are now largely ineffective (or at least less effective than they once were), links are still critical to getting high rankings. Generally you should only use lowercase letters in URLs. If you aren’t seeing a positive ROI after a month or two, try changing tactics and/or improve your methods until you start seeing positive momentum. As you create content for your website, link to other pages on your site within your content. Use anchor text that uses the page’s target keywords or phrases that explain what the page is about. A so-called website blocker is something that prevents search engines from accessing the site

Lets look at our approach to SEO

It involves various strategies which results into increase in number of visitors and hence ranking of website. Keywords need to flow naturally within this helpful content, otherwise it leads to a terrible user experience. Google uses your meta data to interpret what your website is about and ranks the pages accordingly. While it is important to have your keywords within the meta data, it can be overdone and hinder the user experience, actually deterring people away from a page rather than enticing. This happens when your meta title and description is written for Google’s search bots rather than as a description for real people. There are many reasons why SEO is an important part of your marketing strategy. Can your title tag be improved to be more user-friendly? In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers.

You might be able to do some basic SEO yourself without the need to hire help

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Keyword stuffing is a strategy that shouldn't be used by any modern business looking to improve their search ranking." Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. With enough time and effort, SEO can be learned and mastered by virtually anyone. I’ve witnessed it within myself and with others. Higher rankings in the first few results are critical to visibility.

You’ll be able to beat your competitors by considering carefully the use of analytics

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. A great example that I like to point people to is TAP Assess. Each type of algorithm definitely looks at different aspects of the webpage, such as Meta tags, title tags, links, keyword density, etc., yet they all are part of a much larger algorithm. The Google algorithm incorporates hundreds, if not thousands, of signals when determining where pages rank for a search. Knowing which factors carry the most weight and optimizing accordingly can be the difference between success and failure. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed.

Write a keyword-rich introduction about URLs

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. As you know, it’s not enough to just do “on page” corrections and create quality content. Description This text is a description of the page’s content. It can come from your page’s meta description (if populated) or it can be pulled from within the page’s content itself. I have found Google will normally adhere to what you have set up as a meta description if it adequately describes the page and it matches the search used. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. Content that circles endlessly around a single topic undoes the hard work that went into getting the viewer to your website in the first place.