The more value you can provide, the better

Even after all of the changes with the search engine algorithms, inbound SEO links are still the biggest influence for search engines. This can create duplicate content between the product pages, themselves, and the corresponding product review pages. What’s more, these keywords can really help you to understand your customers’ intentions. As with all major shifts in digital marketing, there isnnt really a single reason why user queries are getting much longer. Remember that you are writing to engage and advice someone, not just to try and sell yourself, your business and your products/services.

Overlapping and redundant articles are a no-no, consider how bread crumbs can help

Including your target keyword within your page title positively correlated with higher search rankings. To separate yourself from competitors, focus on the psychology behind the product. Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. Some people believe you can shove a bunch of keyphrases into the content and still get a high ranking (commonly known as “keyphrase stuffing.”) Do you review and analyze your competitor’s website? You should. I do. I always keep an eye on the business across the street, or in my case, across the internet.

What everyone ought to know about conversion rates

Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well. You can read an onsite SEO beginners guide here. You wouldn’t build a house without foundations, and that is exactly what Technical SEO is to your website. There are remedies that a company can take when they encounter bad traffic or other competitor activity.

Never underestimate the influence of meta tags

According to Gaz Hall, a UK SEO Consultant : "Make Full Use Of Citations – Links are absolutely essential for search engine optimisation." Contextual link building is the quickest way to boost your site’s search performance. Seriously, what is worse than staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right? Three search algorithms are there – On-site, Off-site, and Whole-site algorithms. It is, instead, the result of dozens of different factors.

Hire real writers and put them to work writing blog posts and other informational content

Google does not expect you to meet all of their standards, but they do expect you to at least try your very best. The days of blackhat and grey hat SEO strategies are over. A great example that I like to point people to is New Media Now. Citations like these are essential when building authority and improving your site’s credibility. You have to be good at social media You have to be good at pretty much everything; conversion optimization, project management, product marketing. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. A landfill of click-bait headlines that don’t offer any kind of practical advice – sure, they look good from the outside, but as soon as you’ve clicked on the alluring title the content is weak, uninformative and just generally shabby.

Adding keywords to your alt text may seem minor

I’m sure you don’t want to spend time creating content no one wants to read. Keywording like crazy for product pages, blogs, and press releases is not where it’s at for search programs any longer. Other ways of filling product pages with unique content include multiple photos (preferably unique photos, if possible), enhanced descriptions that offer more detailed insight into product benefits, product demonstration videos (users love videos), schema markup (to enhance SERP listings) and user-generated reviews. Forget dense blocks of text with no images. Instead, create content with lots of headers, that’s well spaced out and that uses large beautiful pictures throughout. In terms of the actual writing, try to use a narrative structure where possible to really pull people in. Tell a story, use cliff hangers and make it impossible for your visitors not to move down to the next line! They’ve also stated repeatedly that sites that fail to optimize for mobile will receive decreased rankings.It takes months of hard, consistent work to get results.