Is this the end of keyword research as we know it?

ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. This can prove to be very discouraging and difficult to deal with, but it’s worth it in the long-run. When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these.

Maybe organic links will be a thing of the past

Creating evergreen content is as simple as staying away from topics that no one will care about in the foreseeable future, and focusing on keyword research. The recent statistics show that there are over 1.2 billion websites hosted on the internet today. And, there are also numerous websites that are competing for specific keywords on popular search engines. The meta description is what appears as the description of a blog post in search engine results. This is the text that people will use to determine whether or not your post contains the information they are looking for. Aside from that, you will attract users who might be interested in the image, but not in the content itself. When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company.

Don;t forget to unblock search engines from crawling your site

Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential customers from engaging with your content. If you repeat your keyword multiple times in a paragraph, it’s not going to be fun or engaging for the potential customer to read, and as such they might click off your website and look elsewhere. Coming up with great content is important to the longevity of any website, but finding the right “hot” keywords to use and implementing them in ways which look natural and read in a fluid fashion is just as important as coming up with a good article, blog post, recipe or other bit of information. A natural link profile has variety. The links come from different domains and links will have different strengths. You can read an offsite SEO beginners guide here. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. Lists are very easy to follow, and they make all the information included very easy to digest.

Boost site speed and utilise landing pages

We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Avoid thin content pitfalls by checking for duplicates across all your web platforms and creating your own distinguishable and meaty material." If you don’t deliver value and are simply creating blog posts and webpages to use your keywords, Google can make that out. Search Engine Optimization is true scientific method that works. On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. Various ways of accomplishing this include creating blog posts that can be shared or getting past customers to host your logo on their site that links back to you.

Create a search marketing strategy based on white hat SEO

With the constant updates to Google’s algorithm and best practices, the very same tactics that once landed you on the first page for your target keyword can now result in massive search engine penalties. Have you thought about Beverley Marketing for this? When in doubt, define a term or explain a concept in your content. Google's Penguin algorithm is designed to combat spam links. So, first of all, as Marie Haynes tells us, if you're sure you weren't involved in unnatural link building, most probably Penguin is not your problem. While domain strength is similar to domain authority and both are measured on a scale of 0 to 100, the former tend to concentrate on individual pages. Most sites have multiple pages with different content; domain. Perfect search engine optimisation of the coding will invariable lead to very high page ranking no matter what the type of search engine logic but this alone does not guarantee first page results in the final SERPs (search engine page results).

Reasons why marketers love site submissions

This is a misleading line of logic. Search engines want publishers to show the same content to the search engine as is shown to users Fine tuning on these parts will make you confident and successful going forward. Our data shows that even if it’s a high authority website, the link had no impact. Search engine algorithms are designed to detect content that was written for the sole purpose of boosting search engine traffic.