Adopt a customer centric view of SEO campaigns

Some directories cost money in order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. Be open to targets you wouldn’t normally consider. You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint. Make sure that you label all of your images with descriptive alt attributes. Whenever a high authority blog links to your website, Google considers it as a positive signal toward your blog. Your blog becomes more important and it gives your site a boost in search rankings. The more backlinks you have, the higher you rank on Google Search.

Optimise your site, paying special attention to link research

A good ranking site is more exposed to users as compared to other it is based on logic by Google which uses the rank of the website. Your homepage is the most important and likely your strongest webpage. The link power (AKA link juice) is distributed from the homepage to all other subpages. Ideally, you should distribute the link juice evenly to all other subpages through internal links and easy navigation menus. If your product pages are SEO optimized, your company and products appear higher in the search results. Put text near the buttons readers should click. The text will act as extra persuasion. It works well when combined with a call to action. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure.

Less is always better when it comes to scraping

Local SEO is, inarguably, the best bet for local businesses to grow big. This can be termed as thin content. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site. Long tail SEO can attract traffic. Some may think only about ranking in the SERP without even bothering about their users. When deciding which keywords to go after, you could also use a tool, but simply googling your keywords will also give you insight into the difficulty to rank for a certain search term.

The ultimate revelation of indexed pages

According to SEO Consultant, Gaz Hall: "You need to begin the title of your home page with the Primary Keyword Phrase, which should be followed by your best Secondary Keyword Phrases." We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to an overabundance of content production and production standards suffer. For SEO to work, the search engines must see off website activity. This means other websites need to mention you and/or link to you. A site’s age has an influence on that site’s ranking. A site that has been around for a long time can be seen as more reputable. Plus, it gives Google a background in determining a site’s trustworthiness. Basically, site age lets Google know your site is legit. If you’re hiring in house SEO specialists or if you’re hiring a specialist SEO agency to provide you with a SEO service, it is very important that you choose a skilled professional with lots of experience with Search Engine Optimisation.

Learning about content is not difficult if you have a good teacher

Google itself has said that around half of all mobile users are likely to visit a store after conducting a search for a local business. I'm always amazed by the performance of Indozine on this one. So getting your website higher in the search engines is extremely important. There are plenty of online tools that you can use for this purpose, including Open Site Explorer, Majestic SEO and Ahrefs. Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the high-quality backlinks from high PageRank authority websites. One needs to keep updating with every new change in digital marketing, SEO, search engine, and ranking strategies.

The worst advice I've heard about backlinks

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on more important and heavily linked-to pages. By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank well. Duplicate pages can also reduce the search rank benefit of backlinks because it’s better to have backlinks to a single URL compared to backlinks spread over a set of duplicate page URLs. If you notice that the ranking has fallen precipitously through many pages within a very short time, there is a serious problem.