Websites that are popular and have a lot of links shared on social media tend to perform well on the search engines. These sharing signals are picked up by the search engines which look at the links being shared to help assess the popularity of a webpage and whether it is authoritative. Naming your pages with strong keywords provides an easy-to-follow map of your site. Keyword research is one of the most valuable things you can do to obtain and maintain high search engine rankings and promising SEO results. For most small businesses, a keyword combination contains usually three or more targeted words that describe what you do. Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. Another factor to take note is that web masters are advised to create content for their audience and not search engines. Write good content and key terms should naturally be included.
Taboos about analytics that you should know
It doesn’t care how pretty your call to action is, or how slink your content is arranged. There are literally hundreds of factors that could influence your rankings in search engines, and even more considerations to bear in mind when you factor in content marketing and conversion optimization. Follow all the good on-page content and off-page optimization considerations, like fresh, unique content. Don’t overdo the keywords, prevent spammy backlinking etc. Mobile friendliness is an important ranking factor for search rankings. More and more users are using their mobile devices to surf the internet. In some areas, over 70% of users visit websites on mobile. What does this mean for you? Every sitepage should be optmized for mobile. Every. Single. One. It's not actually that difficult to get on page 1 of Google in a search (but that depends on the search!) You need to know your market and you need to have a good understanding of SEO and how to use keywords. You also need some time, I'm not selling magic online marketing wands - if you know someone who is, please hook me up!
Increase Organic Traffic by the manipulation of sitemaps
Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. That means that, even if you do appear on the second page organically, you will still only be receiving a share of the 4.8% of traffic which clicks onto the second page. Links to sites you don’t control should be regularly monitored and updated as links that used to work may break in the future when external pages are deleted or moved. Long tail SEO can attract traffic. As I mentioned before, Google rates the relevancy of the landing page with regards to the keywords searched by the user. Search engine results are an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”.
Adjust your appearance in search by utilising sitemaps
According to SEO Consultant, Gaz Hall: "All changes and additions should be deliberate and meaningful." For the ultimate landing page design and layout, you need to follow the best advice as laid down by the pay-per-click (PPC) marketing industry. A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. Does the homepage feel trustworthy? To go for it and go for everything in terms of search sometimes means that you’re likely to accomplish nothing.
Things to avoid when dealing with mobile search
Words in URLs should be separated by hyphens and not underscores. I'm always amazed by the performance of Oxon AA on this one. You want to be attracting users who are going to convert and remain loyal to your site and this can be done by delivering on your promise of quality content. To facilitate this, you need to offer clarity in your website headlines so as not to confuse or mislead anyone. After content has been written. Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly. An SEO professional without analytics is a blind one; analytics are the key for measuring which tactics work and which do not.
Update your indexed pages on a regular basis
A bounce rate is the percentage of visitors who navigate away from the website after viewing only one page. The aim is obviously to have as low a bounce rate as possible. You need to keep people on your website by making multiple pages attractive and intriguing enough that people will stick around and want to learn more about what you have to offer. Mobile sites
not only use a different format from normal desktop sites, but
the management methods and expertise required are also quite
different. This results in a variety of new challenges. While many
mobile sites were designed with mobile viewing in mind, they weren’t
designed to be search friendly. It turned out that featured snippets do drive traffic. For featured snippets, Google cites the source page in the spoken result and they provide a link to the page within the Google Home app, so people can click and learn more: Before almost everyone and their sister had a blog, they issued press releases when they wanted to make an announcement. A simple site map page with links to all of the pages or the most important pages (if you have
hundreds or thousands) on your site can be useful. Creating an XML Sitemap file for your site helps
ensure that search engines discover the pages on your site.