Make sure it’s well-written with relevant information and not just keyword packed. Rather than default to a generic, automatically-generated URL, take time to think about how users would search for your content and include one of those phrases in your URL. Separate words with hyphens to make the words in the phrase clear to users and search engines. Avoid smushing all the words together. Because there has been quite some news about Google’s Penguin update and before that its Panda update, people are blaming those. A search engine results page (abbreviated to SERP) is the listing of results
returned by a search engine in response to a query for a keyword or phrase.
Search engines, like Google and Bing, will return many pages of content
results for a given search term. As you gather intel on your website’s audience, the competition and commonly used keywords, it’s up to you to make informed decisions to determine which SEO strategies make sense for your business. Staying relevant is crucial to ensuring your website visitors are happy with what they find on your site — but don’t let staying relevant keep you from taking keyword risks and trying something the competition isn’t doing.
So lets talk about html and its importance to digital marketing
When building your content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page Ensure someone on the team (whether that person is in-house or with the ad agency you’re working with) fully understands the complexities of organic search, including content development, technical Web infrastructure, and external links. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another.
Find out more about keyword stuffing
I highly recommend starting off with building out resources their target audience would care about, want to share on social media, and want to link to. Develop a buyer persona before you start investing your resources into content creation. Publish only those pieces of content that matter to your audience. Any discrepancies might cause Google to NOT show your business' information on a search result page. So, how does Google determine site quality? Any pages with duplicate content or title tags have the potential of competing with each other in the SERPs. Movement means making a bunch of changes to a site based on hunches.
Proper HTML and CSS Validation
Gaz Hall, a SEO Expert from the UK, said: "One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device." Content is one of, if not, the single most important asset in the world of SEO. For a search engine to be able to display relevant results
when a user makes a search query, there has to be an
archive of available information for it to select from. This
archive is called an index. Every search engine has its own
methods for gathering and prioritizing content from websites.
Whatever the specific tactics or methods used, this process
is known as indexing. Indeed, search engines attempt to scan
and index the entire online universe. By doing so they can
show you the relevant information when you search for it. Using your focus keyword in the headline can also be a good idea, but don’t try too hard to include it. Use power words and avoid redundancy to create a clear and appealing result. Aim for a headline of 55-60 characters, as this is what Google will display on the SERP. This is the reason why the market gets increasingly competitive and big players get ahead.
Your meta description should include the long-tail keyword you are trying to rank for
Always keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings along with yours. Take a look at TAP Assess, for instance. This sounds condescendingly obvious, but Google really dislikes what it calls ‘thin content’. Essentially, these are pages that offer little in way of value to your audience – and will usually come in the form of extremely short webpages comprising only a few sentences. Google Webmaster is useful if you want to know how many back links you have and who from, it allows you to view links to your site from other sites, and shows you which pages of your site are linked to the most. Much of the time, it makes sense for the search engines to deliver results from older sources that have stood the test of time. However, sometimes the response should be from newer sources of information Search engine optimization, or SEO, is a marketing process by which a website uses various techniques and methods to improve its visibility within a search engine's results.
I urge you to think about stickiness
Repetition produces patterns and patterns lead to observations. By updating the algorithm so often and establishing guidelines, search engines like Google and Bing can make sure that results for search queries give the best possible answers to their users. The draw of evergreen content, as Moz.com puts it, is continued, sustained success. Why are you the right choice? Many small business owners new to SEO have this idea that SEO is a complicated, technical process that is done by a web developer or a “smart computer nerd.” They feel unqualified to implement SEO, or even attempt to learn it.