Make ROI a priority

Remember, the very nature of the ever-shifting SEO landscape means that in six months time, many of these tactics may have become redundant. And don’t expect instant results, boosting organic traffic is a gradual process, but lots of small changes go a long way, so implementing these quick SEO wins immediately should be your cardinal concern. LSI works because search engines like Google, Yahoo and Bing are extremely, extremely intelligent. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. Meta tags are pieces of HTML code that can be added to the section of your web pages. Beyond the page title, the two most popular Meta tags are Meta Description tag and Meta Keyword There are some conflicting views about whether or not to use Meta tags and whether they actually help your search engine positioning. Regardless of whether or not it helps with your search engine positioning, you should use the Meta Description tag because this is what frequently appears below your website URL in the search engine results pages (SERPS).

What are Google's rules when it comes to link building?

The way that websites are built are more important and more scrutinized by the algorithms. You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. Develop a disavow report of unwanted links and forward it to the Google Disavow tool. The purpose of this tool is to enable publishers to ask Google to avoid taking certain low-quality links into account (link is external) when assessing your site. Removing the duplicate content can have a very positive influence on the rankings of your pages. In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site.

Be mindful of cloaking

Usually duplicate content is bad. Google filters it out and links and social signals are split over several different URLs even if the content is the same. External optimization involves optimizing your content not only for search engines, but for tons of other referral sources, too. Republishing, repurposing, and distributing your content all fall within external optimization. Targeting a hungry crowd can offer lots of benefits to your online business. This is because they are searching for immediate solutions to their questions or problems. One way to approach SEO is to write catchy headlines. They can not only help to deal with typo’s, but can also ensure that your content is easily readable and that they understand the information you’re trying to get across. One way Google can algorithmically judge the value of a website’s content is using a metric called “time to long click”. A long click is when a user clicks on a search result and stays on the website for a long time before returning to Google’s search page.

Follow a consistent cadence towards onsite SEO

According to SEO Consultant, Gaz Hall: "The user experience may deteriorate significantly since the text is no longer readable due to the frequent use of the same keywords and becomes irrelevant to the user." In a modern SEO world where the word ‘content’ is banded about on a daily basis by SEOs, there has been a move to create as much content as possible in a bid to win the ‘content war’. But social didn’t bother with this model. That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . The link can either refer to a document within the same domain (internal link), or to a page on a different domain (external link).

Learning about URLs

You can also include “no follow” tags on the internal links to these faceted urls to reduce the chances of getting them crawled. Take a look at New Media Now, for instance. When building your content, it’s important to remember to give the crawlers enough to bite into. A hundred words typically isn’t enough copy for these crawlers to read and understand what the content is about. And this content shouldn’t be stuffed with keywords either, as some search engines (as you’ll learn in later sections) punish websites for keyword stuffing. To be able to write comfortably for different industries can take a lot of time and research. A number of challenges have to be successfully passed in order to create a successful multilingual site that ranks well with Google. Sitelinks have the benefit of distributing organic search traffic that would normally be concentrated on your homepage across other areas of your site.

Think like a human not a robot when it comes to reporting

Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? If you have several reasons to explain why a product is the best option for your customer, you should use words like first of all, secondly and finally. The most important thing to know about Google Answer Boxes is that they are powered by Google Knowledge Graphs. This is a system that targets assisting users to understand useful facts on people, places, things, and relation to each other. Fast load times aren’t just essential for a great user experience - they also significantly impact search rankings. Search is the #1 driver of traffic to content sites, beating social media by more than 300%