Identify where the gaps are and start developing a strategy for filling them in

Search engines don’t like familiar or generic content. Guest Blogging simply means writing an article for another site. By doing this, not only will you be directing that site’s audience straight to your content, but you will also be generating an incredibly useful backlink. This is also a great way to increase your site’s reach and expand your audience, increasing your following and thus potential to build further backlinks and rank higher on Google. Google’s algorithm is incredibly intelligent in understanding all aspects of what a quality search result looks like. A lot of people think of link reclamation as just 301’ing pages they have moved that still have a lot of great backlinks. That means the days of the Yellow Pages, door knockers and telemarketers are over.

The broken link-building method aided by rankings

However, consider that Google is judging the content of eCommerce websites similar to regular content sites. For instance, a topic about successful SEO could be combined with the Christmas period to make it more relevant in December, and using tools such as Google Trends will also give you some direction too. If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. A Google algorithm change was implemented in January 2012, which penalized websites with too many banner ads “above the fold” (“Top Heavy”).

Lessons I learned about authority sites

SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. Keywords are “stuffed,” wherever possible: Meta title: In keyword stuffing, the keyword is sometimes repeated several times in the page title. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It needs to work properly on desktop and mobile, and it needs to load quickly. Anchor text diversification is all about not having the text links. Competition for user attention is stiff. Not only is similar content terrible for SEO (and duplicated content can really destroy your online authority), it can be damaging to your brand identity as well.

Why your digital marketing strategy should centre around user generated content

Gaz Hall, from SEO Hull, had the following to say: "So when it comes to SEO, you really can’t “set it and forget it.” You need to be monitoring and tracking how well everything is working so you’re always one step ahead of the competition." An easy way to do this is to make the most of online tools, like XML-Sitemaps.com, which will quickly build an XML sitemap of up to 500 pages. It’s no surprise that customers are tired of being sold to, particularly across the internet. If you want to populate on the first page of Google organically and improve your SEO, patience is what differentiates the pretenders from the contenders. Content is the most important thing when it comes to achieving higher search engine rankings, as any competent SEO agency should know. It is a necessity for a modern eCommerce site. If you want your business to draw in new traffic amongst all the websites of your competitors, then your business requires a search engine optimisation service, capable of producing copy of both a high-quality and a high-quantity.

Adopy a monetisation first approach before putting efforts into URLs

Using keywords in your content allows you to reach better more diverse audiences, including niche audiences. The key to this is using keywords naturally within your content. I'm always amazed by the performance of Beverley Marketing on this one. In fact, it is worth noting that more and more customers are asking full and specific questions rather than searching for a generalised topic. Perhaps the hacking in this case means parting from traditional marketing realms and roles. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. For humans this will not be possible, but for search engine, this is every day’s work.

More importance is given to long tail search

Search Engine Optimisation (SEO) is a beneficial tool for businesses looking to market their products and services. SEO trends have been consistently changing over the years and have been resulting in more exposure for businesses. There is a lot one of can write about on their web page, the key is to keep varying your content. If you continue to rewrite one thing you found interesting, you can get any expert you want to spin it, at one point it is just going to stop interesting the reader. Get contextual links to your site that’ll boost your organic performance on search engines. The two biggest algorithm changes that Google released to ward off the abuse of link building included the Panda and Penguin updates, which came out in 2011 and 2012, respectively (and received regular updates ever since). One cracked down on websites with poor quality content and the other penalized websites conducting spammy link building efforts. Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to is of a high standard.