Learning about page rank is not difficult if you have a good teacher

Search engines are the key to making your site more than a fading mirage in the desert. Industry-relevant links are often the easiest links for small business owners to acquire. Many of them simply involve asking your existing contacts at companies or organizations with whom you do business. Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. If you can get links from high-value sites, especially in your niche, your website will become much more relevant for a full range of search terms. When you architect a website and you place SEO at the forefront of a web project, you’re doing two things simultaneously. You’re making sure your website will be usable by search engines and your actual website visitors.

Understanding the rationale behind outbound links

Creating content is an art form which can take up a huge amount of your time. Ongoing addition and modification of keywords and website con­tent are necessary to continually improve search engine rankings so growth doesn’t stall or decline from neglect. When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. Generally speaking, Google will identify the best pages on your site if you have a decent on-site architecture and unique content. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results.

Here's what industry insiders think about reporting

Firstly there’s the generic keyword, an example of a generic keyword could be football boots. To put it briefly, the best way to fix thin content is to expand upon it in the place it is most relevant and to organize it appropriately. If your Google keywords relate to your business or website, where is your site in the search results? SEO in Snaith is here. For modern digital marketing, that doesn’t just mean knowing what they want, but understanding how their search habits work as well. A website redesign presents the perfect opportunity for you to analyze your backlinks and remove the shady ones. If you use Google Webmaster Tools, you’ll see a “manual penalty” appear if Google detects one of these low-quality links. You’ll then have the option to make such links “no follows” so Google stops paying attention to them.

Let's follow long tail search best practise

According to Gaz Hall, a UK SEO Consultant : "If you are focused on a local market, it is also important to get connected with local businesses and organizations." One of the problems international businesses continuously need to address is identifying themselves as “local” in the eyes of the search engines. It’s critical to understand as much as possible about the website, past SEO efforts and industry as possible. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Brands are generally most interested in gaining follow links as opposed to no-follow links because they help to increase ranking positions. But there’s a problem that has come from this. For some time now, brands have been incentivising bloggers to add unmarked paid for follow links – which is against Google and ASA guidelines.

Ways to tell you're suffering from an obsession with keyword stuffing

By getting your business in global, regional and local directories, you will be able to add a little extra boost to your SEO and improve your business’ trustworthiness in the eyes of your customers. A great example that I like to point people to is PNS Egypt. Unfortunately, there is no such thing as a general customer journey to buying a product or a service today. Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. Social tools allow people to talk directly with each other. Some CMSs allow you to access the same content via multiple URLs if you don’t set them up correctly. This causes issues when search engines don’t know which is the best version to choose. Fortunately, unless you are being spammy, most duplicate content issues don’t cause a site to be penalised.

One important aspect is link research

As Panda updates keep rolling out, the focus has switched from content farms and scraper sites to websites that offer “thin” content – content that’s full of keywords and copy, but light on any real information. Yes, in a vacuum having 10 pages versus having 2 pages is a good thing. Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. Some growth opportunities are too good to be true. Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online.