A Juicier You

A look at the top seven cleanse diets favored by Hollywood celebrities for losing pounds fast
by Julia Savacool

Clockwise from top center: Anne Hathaway, fan of the 48-Hour Super Charged Cleanse; Gwyneth Paltrow, champion of the Organic Avenue cleanse; Béyonce, Master Cleanse enthusiast; and Salma Hayek, cofounder of Cooler Cleanse headphone stand.

E ven Hollywood stars sometimes need to slim down in a hurry, whether it's because they have an upcoming movie with lots of love scenes or simply because award season's looming ahead. In recent years, cleanses—liquid-based diets focused on the consumption of minimal calories—have become the go-to quick-shape-up tool for everyone from Béyonce to Gwyneth Paltrow.

"Cleanses do offer a quick fix for dropping pounds," acknowledges dietitian Marissa Lippert, RD, founder of Nourish NYC. "But they are entirely unsustainable. As soon as you go off them, you gain the weight back." Still, many are drawn by the cleanse claims of losing weight while giving users the feeling they're flushing their bodies of the toxins accumulated during last weekend's Margarita fest.

"Sensible cleanses are fine in the short term—a few days," says Lauren Slayton, RD, a nutritionist and founder of Foodtrainers, a nutrition consulting company in New York City. "They can be a good way to hit the 'reset' button," if you've been overindulging.

While experts caution against cleansing too long or too often, you can use these liquid diets like celebs do: to jump-start your long-term commitment to eating better.

We've looked at the top seven cleanses favored by celebrities, breaking them down by how they work, duration, and cost.

Clean Program

Who Does It: Demi Moore and Mariska Hargitay
How It Works: This protein-based plan uses brown rice protein powder as the base for breakfast and dinner shakes as well as supplements designed to be consumed throughout the day. Like many other cleanse programs, the Clean Program allows participants to eat actual food for lunch—as long as the menu comes from a restricted list of approved ingredients.
How Long: Usually 21 days
Cost: $425 for the entire cleanse kit
Bottom Line: Founded by Alejandro Junger, MD, "this cleanse tries to establish long-term health habits," says Keri Glassman, RD, a nutritionist in New York City and author of Slim Calm Sexy Diet. "But it also advises using colonics and laxatives, which may result in electrolyte imbalance."


Who Does It: Sarah Jessica Parker
How It Works: BluePrint provides cleansers with six numbered bottles containing a range of green and fruit juices (e.g., beets-carrots-apples-and-ginger juice), to be sipped throughout the day. Users choose from one of three levels of intensity: Renovation, Foundation, or Excavation (as you "advance" in intensity, the cleanse is slightly more restricted in juice ingredients). Participants take in about 900 to 1,100 calories per day.
How Long: 3 to 5 days
Cost: $65 a day
Bottom Line: Like all these programs, BluePrint should not be considered a long-term diet but rather a relatively quick way to shed a few pounds while making you feel as though you were, well, cleansing your system. BluePrint claims an immune system boost and clear skin as two program perks, but the real payoff may be in the natural mood-lifting properties of the juice ingredients . "People feel good taking in fresh fruits and vegetables," Lippert says. "But it's not necessary to get these only in liquid form."

Organic Avenue

Who Does It: Alicia Silverstone and Gwyneth Paltrow
How It Works: This vegan and organic cleanse has caught on with the eco-conscious crowd. (Its slogan is "LOVE: Live. Organic. Vegan. Experience.") Clients purchase their juices—five or six a day—in reusable glass bottles after signing up for one of several levels of cleanse, ranging from full-liquid to some solid, raw foods.
How Long: 3 to 5 days
Cost: $250 to $350
Bottom Line: Nutritionists give extra props to this cleanse for going the all-organic, raw-food route. It offers adequate calories for a short-term plan, and the shakes taste good, according to Slayton. "I adore OA," she admits. "It offers delicious smoothies and includes an option with food, so there's actual chewing involved—a rarity in the cleansing world!"

Master Cleanse

Who Does It: Béyonce
How It Works: The granddaddy of the cleanse trend, this program advises clients to drink a mixture of maple syrup, fresh-squeezed lemon or lime juice, and cayenne pepper added to water, for every meal over the course of a week and a half. In addition, users consume a laxative tea and salt-water flush, which the company claims will encourage the body to eliminate toxins through bowel movements.
How Long: 10 days
Cost: $85 for the Master Cleanse Kit and book
Bottom Line: Despite its popularity with the Hollywood crowd, the extreme nature of this cleanse has nutritionists waving the red flag. "Is it effective? Sure," Slayton says. "But so is locking your cabinets and going on the Poland Spring diet. I don't endorse this." Adds Lippert, "Having lemon with water first thing in the morning is great for your digestive system—a good way to jump-start your day. But then you need breakfast, too."

48-Hour Super Charged Cleanse

Who Does It: Anne Hathaway and Liv Tyler
How It Works: Created by personal trainer David Hirsch, this program's signature lemonade concoction is similar to the juice prescribed by Master Cleanse, but Hirsch's mixture comes ready-made in a concentrated liquid that you add to water and consume at mealtimes.
How Long: 2 days
Cost: $30
Bottom Line: It's over in 48 hours—which is a good thing since you are taking in virtually no nutrients during that time period (each drink provides a negligible 15 calories). Though the company touts the drink's antioxidant power to rid the body of free radicals, the extreme nature of this cleanse may leave you light-headed and fatigued. "The lack of calories may also result in muscle loss and a slower metabolism," Glassman cautions.

Cooler Cleanse

Who Does It: Cofounder Salma Hayek
How It Works: Clients receive home delivery of six fresh-pressed juices daily. Along with these green juices and fruit juices comes almond-nut milk, to help increase protein intake during the cleanse. The program provides about 1,200 liquid calories each day, making it one of the more nutritionally substantial options.
How Long: 3 to 5 days
Cost: $58 a day
Bottom Line: Women looking for an energy boost may find it in this short-term plan that centers on fresh fruits and veggies, says Lippert. Because the plan offers a reasonable, if limited, calorie allotment, you may feel more satisfied, though Glassman points out that the last juice is to be consumed several hours before bed, which could backfire by leaving you hungry and susceptible to late-night munchies nu skin hk.


Who Does It: Maggie Gyllenhaal
How It Works: The company says this cleanse "provides targeted nutrients to energize the detox organs, boosting your body's natural ability to heal and creating a heightened sense of well-being." Technically, that involves a daily regimen of drinking three shakes and taking two packets of supplements containing plant-based enzymes and probiotics, plus eating a light lunch and dinner. Despite the allowance of some meals, the emphasis is nonetheless on elimination: Sugar, gluten, dairy, caffeine, and alcohol all are banned.
How Long: 14 days
Cost: $199
Bottom Line: Founded by Frank Lipman, MD, a pioneer in the field of integrative and functional medicine (a holistic approach to health that combines conventional and alternative treatments), this program gets a thumbs-up for not ruling out solid foods entirely, though the two-week duration of the cleanse may make it hard for people to a) stick with it and b) not suffer from adverse effects of a low-cal mainly liquid diet, such as fatigue and headaches.

Dan Dan Noodles Recipe

I love Chinese food but I rarely make it at home. I have a few favorite recipes, but I am definitely interested in trying more so I was thrilled to see Fuchsia Dunlop's latest cookbook, Every Grain of Rice which focuses on simple Chinese home cooking. I like the book, my only complaint is that sometimes more explanation of certain ingredients would be helpful; for example in my local Chinese markets I can find lots of different noodles, but some of the recipes just say "wheat noodles" or when I see an ingredient like celery I wonder hong kong business school, should I use conventional celery or Chinese celery?

I made a dish I adore and which is featured on the cover, Dan Dan noodles. While I have certain ingredients like both dark and light soy sauce, Chinkiang vinegar and Shaoxing wine in order to make this particular dish I went ahead and purchased some sweet fermented sauce and embarked on a search for find ya cai. Ok, this is where is gets complicated. I searched high and low at every Chinese grocery store I could find and there was no ya cai, a kind of preserved mustard green. In fact one store told me they hadn't carried it in a long time despite requests from restaurants. I did find lots of other preserved vegetables and Tianjin preserved vegetable another kind of salt pickled cabbage with garlic which I used instead. It's a delicious savory vegetable that adds a really nice texture to dishes and is fairly easy to find.

I adapted the recipe just a tiny bit, I didn't think the oil was necessary for frying the ground pork because it is so fatty anyway and of course, I had to substitute Tianjin for ya cai. I am going to keep looking for ya cai, but I am very happy to have discovered preserved vegetables and now that I have purchased several kinds I will be experimenting with them. They are inexpensive, come in many different varieties like turnip and cabbage and mustard green stems, and if you like salty picky flavors they are very appealing vintage tube!

Note: if you can find ya cai by all means use it

Dan Dan Noodles adapted from Fuchsia Dunlop
Makes 2 large servings

1/4 lb ground pork (I used  fatty not lean)
2 teaspoons Shaoxing wine
1 teaspoon sweet fermented sauce (also called sweet bean sauce)
1 teaspoon light soy sauce
11 ounces fresh wheat noodles, medium thickness (not the very thin or wide ones)
3/4 cup chicken broth
2 teaspoons light soy sauce
1 teaspoon Chianking vinegar (also called black rice vinegar)
3 Tablespoons chili oil or to taste
5 Tablespoons Tianjin preserved vegetables  (Tianjin is often available in a squat brown ceramic pot)
1/4 cup sliced green onions, divided

Heat a wok or large non-stick skillet over medium heat. Add the meat and cook, stirring to break it up. When the meat is cooked, add the Shaoxing wine and the sweet fermented sauce and stir to combine. Cook until fragrant, but still juicy. Remove from the heat and set aside.

Heat the chicken broth in a pan or microwave, then add to a large serving bowl. To the broth add the soy sauce, Chianking vinegar network, chili oil, the Tianjin preserved vegetables and 3/4 of the green onions.

Cook the noodles then rinse and drain. Toss the noodles with the sauce and top with the meat mixture and the reserved green onions.
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